Each year has 365 days. And only one of those days is Valentine’s Day. Only one of those days comes with a reminder to love your wife well. The rest of those days are just… “normal.”

But they are just as important. In fact, they may be even more important than Valentine’s Day.

Your wife expects you to send flowers or a card, or to take her out for a nice dinner on that particular day. And that’s where most men leave it, unfortunately.

But there is a whole lot more of the year left. There are 364 more days that we can show our wives that we love them. So what are you doing about it? What are you doing to make sure she feels loved on those other days?

Because she needs it. She needs to be reminded of your love every day of the year. I would venture to guess that Valentine’s Day, which we consider to be the special day, is actually the less-than-special day in her mind. It comes with a reminder. It is when everyone remembers. It loses some of the specialness when it’s a “supposed to” kind of day.

But when you make tomorrow just as special as Valentine’s Day, and do that again next week or next month, and on and on throughout the year, you’ll communicate to your wife something more powerful. You’ll show here that you’re love goes much deeper and is much stronger than the commercially driven love reminder that happens each February 14.

Let me challenge you to do something special for your wife this week. And when she asks why, just tell her it’s because you love her, and she deserves it.

I would be willing to bet that will carry more value than anything you did on the actual holiday.

Be deliberate, men!

How do you show your wife that you love her consistently? You can leave your thoughts in the comments section below.